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Last modified: 17. September 2026

32nd EMOK International Conference

Four doctoral students represented the Doctoral School of Economics and Regional Sciences (GRDI) at the Hungarian University of Agricultural and Life Sciences (MATE) at the 32nd EMOK International Conference, which was held in Mád from August 24–26, 2026.
Organized by the University of Debrecen under the motto “Collectively Shaped Marketing Science,” the event’s first day—dedicated to PhD students—featured Zsolt Szitás, representing MATE, who led a workshop on the comparison of netnography and AI-based analysis, while Ágnes Balogh-Berecz and Kathrin Takács presented their respective research areas.
On the second day, following the plenary session, participants attended 59 presentations across 10 sections.  In the “Sustainability and Ethical Consumer Decisions” section, Bence Rappay presented his research findings under the title “Unconscious Awareness”: The Role of Emotions and Cognitive Load in Hungarian Consumers’ Sustainable Purchasing Decisions. Kathrin Takács gave a presentation in the “Higher Education Marketing” section titled “How Visible Is Science? The Coverage of University Research Findings in the Mainstream Online Press.”
On the third day, the conference concluded with exciting AI workshops.
The three-day event provided an excellent opportunity to build and deepen professional relationships among doctoral students from higher education institutions in Hungary and abroad, and it also helped our doctoral students engage with the field of marketing science.
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